OVERVIEW
This intensive one‑week module lays the groundwork for creating, distributing, and optimizing content that drives real business results. You’ll begin by mastering the core tenets of digital marketing understanding how content fits within the broader funnel and why a strategic approach yields higher engagement and ROI. Through a mix of theory, case studies, and hands‑on exercises, you’ll learn to craft content that resonates with your audience, leverages the right channels, and is measured against clear performance metrics.
Key Objectives
- Define & Segment Your Target Audience: Identify buyer personas and map their needs, pain points, and preferred consumption habits.
- Craft & Distribute Engaging Content: Develop compelling blog posts, videos, infographics, and social assets that speak directly to each segment.
- Integrate SEO, Social & Email Campaigns: Align content formats and topics with keyword research, social media calendars, and email nurture sequences.
- Measure Performance with Analytics: Set up tracking, interpret key metrics (traffic, time on page, conversion rate), and use data to refine your strategy.
What You’ll Do:
- Build an editorial calendar tailored to specific buyer journeys.
- Write and optimize sample blog posts and social updates.
- Design simple lead magnets and draft email drip sequences.
- Analyze campaign mock‑data to pinpoint what’s working and where to pivot.
By the end of this week, you’ll possess a clear framework for planning and executing content marketing initiatives that attract, engage, and convert your ideal customersbacked by data‑driven insights to continuously improve your results.
Frequently Asked Questions
Short courses require no formal qualifications, degrees, or documentation.
However, we ask that you carefully read the admission criteria on each course page to determine whether it suits you.
if you have a laptop it's fine, however, the academy has computers you will use during lectures.
