OVERVIEW
Kick off your journey into digital marketing with a focused, one‑week deep dive into email marketing and automation. You’ll learn how to design, deploy, and optimize targeted email campaigns that drive engagement and conversions backed by data‑driven workflows that save time and scale with your audience.
What You’ll Cover
Audience Definition & Segmentation
Learn to build and segment subscriber lists so every message lands in front of the right prospects.
Content Creation & Distribution
Craft attention‑grabbing subject lines, persuasive copy, and mobile‑friendly designs and schedule sends for maximum impact.
Automation Workflows
Set up triggered sequences (welcome series, nurture flows, re‑engagement) to onboard new leads and cultivate customer loyalty automatically.
Cross‑Channel Synergy
Integrate email with SEO, social media, and paid campaigns to reinforce messaging and amplify reach.
Performance Measurement
Track opens, clicks, deliverability, and ROI. Use A/B testing and analytics to refine every element of your campaigns.
Learning Outcomes
By the end of this week, you’ll be able to:
- Segment your audience for hyper‑targeted messaging.
- Design and automate multi‑step email workflows.
- Integrate email tactics with broader digital channels.
- Analyze key metrics and optimize campaigns for continual growth.
Equip yourself with the strategic insights and hands‑on skills to make email marketing a powerful, self‑running engine in your digital toolbox.
Frequently Asked Questions
Short courses require no formal qualifications, degrees, or documentation.
However, we ask that you carefully read the admission criteria on each course page to determine whether it suits you.
if you have a laptop it's fine, however, the academy has computers you will use during lectures.
