OVERVIEW

Kick off your digital marketing journey by mastering SEO the art and science of driving free, high‑quality traffic from search engines. In this intensive one‑week module, you’ll build a rock‑solid foundation in digital marketing fundamentals and learn how to optimize websites and content so that your target audience can find you first.

Key Objectives

Audience Definition & Segmentation: Identify who your ideal customers are, what they search for online, and how to tailor your SEO strategy to their needs.

Engaging Content Creation: Craft compelling, value‑driven content blog posts, landing pages, metadata that both users and search engines love.

On‑Page & Technical SEO: Optimize titles, headers, URLs, site structure, and load speed to boost crawlability and rankings.

Off‑Page SEO & Link Building: Learn ethical outreach and backlink strategies to build authority and trust in your niche.

Integrated Campaign Planning: Coordinate SEO efforts with social media and email marketing to amplify reach and reinforce messaging.

Performance Measurement & Analytics: Set up tracking in Google Analytics and Search Console, define KPIs, and interpret data to continuously refine your approach.

What You’ll Walk Away With

• A clear, step‑by‑step SEO playbook you can apply immediately
• A keyword research report and optimized content outline for your own project
• A technical SEO audit of a live website, complete with prioritized recommendations
• Integrated mini‑campaign plan tying together SEO, social, and email tactics
• Dashboards and reporting templates to track rankings, traffic, and conversions

Equip yourself with the essential SEO skills to outshine competitors, capture organic traffic, and form the cornerstone of any successful digital marketing strategy.