OVERVIEW
Kick off your digital marketing journey by diving into social media marketing where strategy meets creativity. In this one‑week intensive, you’ll build on foundational marketing principles to plan, execute, and optimize campaigns across the platforms that matter most to your audience.
Key Objectives
Audience Definition & Segmentation
Identify your ideal customers, map their interests and behaviors, and tailor your messaging for maximum relevance.
Content Creation & Distribution
Learn to craft compelling posts text, image, and video and schedule them for optimal reach on Facebook, Instagram, LinkedIn, Twitter, and emerging channels.
Integrated Campaigns
Understand how SEO, social media, and email marketing work together to amplify reach and drive conversions.
Performance Measurement & Analytics
Set up tracking, interpret platform insights, define KPIs (engagement rate, reach, click‑through, conversions), and use data to iterate and improve.
Advanced Tactics & “Many More”
Explore hashtag strategies, influencer partnerships, community management best practices, paid social fundamentals, and A/B testing to fine‑tune your approach.
By the End of This Module, You Will Be Able To:
- Develop a social media strategy aligned with business goals
- Segment and target audiences with precision
- Design and publish engaging, platform‑specific content
- Launch and monitor paid and organic social campaigns
- Analyze results to continually optimize performance
Equip yourself with the skills to turn social channels into powerful engines of brand awareness, engagement, and growth.
Frequently Asked Questions
Short courses require no formal qualifications, degrees, or documentation.
However, we ask that you carefully read the admission criteria on each course page to determine whether it suits you.
if you have a laptop it's fine, however, the academy has computers you will use during lectures.
